Iva GrigorovaWhat does “cancel culture” mean for brands?Public Relations is best equipped to address this new way of communicationJan 4, 2021Jan 4, 2021
Iva GrigorovaPurpose and fun. Is that all consumers need?More stories. Less telling.Jun 9, 2019Jun 9, 2019
Iva GrigorovaWhy is predictive content important to communications?The new model of consumer persuasion to build brand affinityMay 25, 2019May 25, 2019
Iva GrigorovaDress code: InfluencerThe role of influencers in brand communicationsMay 18, 2019May 18, 2019
Iva GrigorovaAre cross-media campaigns being effective?Right media format in the right channel for the right audience.Mar 22, 2019Mar 22, 2019
Iva GrigorovaStorytelling travelsWhen you travel, you explore and you learn new things. Voyage is a state that enables feelings to flourish, skills and knowledge to grow.Jan 17, 2019Jan 17, 2019
Iva GrigorovaWhy AI is an opportunity for PR professionals to focus more on consulting their clientsWhat benefits Artificial Intelligence has that will impact communications on a strategic levelOct 21, 2018Oct 21, 2018
Iva GrigorovainPredictInfluencers and blockchain. Why are they important?Growing word-of-mouth for your blockchain companySep 30, 2018Sep 30, 2018
Iva GrigorovaThe rise of PR for blockchain.15 how-tos in a communication plan for blockchain companies.Sep 17, 2018Sep 17, 2018