Iva Grigorova – Medium

Iva Grigorova

Iva Grigorova

What does “cancel culture” mean for brands?

Public Relations is best equipped to address this new way of communication

Jan 4, 2021

What does “cancel culture” mean for brands?

Jan 4, 2021

Iva Grigorova

Purpose and fun. Is that all consumers need?

More stories. Less telling.

Jun 9, 2019

Purpose and fun. Is that all consumers need?

Jun 9, 2019

Iva Grigorova

Why is predictive content important to communications?

The new model of consumer persuasion to build brand affinity

May 25, 2019

Why is predictive content important to communications?

May 25, 2019

Iva Grigorova

Dress code: Influencer

The role of influencers in brand communications

May 18, 2019

Dress code: Influencer

May 18, 2019

Iva Grigorova

PR vs. Fake News

Can we stop the spread of fake news?

May 4, 2019

PR vs. Fake News

May 4, 2019

Iva Grigorova

Are cross-media campaigns being effective?

Right media format in the right channel for the right audience.

Mar 22, 2019

Are cross-media campaigns being effective?

Mar 22, 2019

Iva Grigorova

Storytelling travels

When you travel, you explore and you learn new things. Voyage is a state that enables feelings to flourish, skills and knowledge to grow.

Jan 17, 2019

Storytelling travels

Jan 17, 2019

Iva Grigorova

Why AI is an opportunity for PR professionals to focus more on consulting their clients

What benefits Artificial Intelligence has that will impact communications on a strategic level

Oct 21, 2018

Why AI is an opportunity for PR professionals to focus more on consulting their clients

Oct 21, 2018

Iva Grigorova
in
Predict

Influencers and blockchain. Why are they important?

Growing word-of-mouth for your blockchain company

Sep 30, 2018

Influencers and blockchain. Why are they important?

Sep 30, 2018

Iva Grigorova

The rise of PR for blockchain.

15 how-tos in a communication plan for blockchain companies.

Sep 17, 2018

The rise of PR for blockchain.

Sep 17, 2018

Iva Grigorova

Iva Grigorova

PR consultant, writing about communications topics and firmly believer that PR is linked to great results when built on data and creativity.

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