What does “cancel culture” mean for brands?
Public Relations is best equipped to address this new way of communication
Social activism has been growing everywhere and is creating social movements, setting new behavioral models.
Social media has been flooded with #cancelculture topics which emphasizes a whole new aspect of communication that is rooted in brand purpose and moral responsibility.
What does this mean for brands?
Brands need to put more emphasis on the importance of reputation management and their relationship with their audiences.
Public Relations, with its main principles — communication with publics and building relationship and trust, is that one function best equipped to address these issues.
Brands need to be actively listening to what it is happening in social media, what people are talking about and interested in, in order to be prepared, to have a plan for handling the crisis communication and to be ready to recover after it.
This new type of brand activism is changing the way marketers and communication professionals are approaching crisis communication.
Read my full article on CMOInsider.
