Iva GrigorovaWhat does “cancel culture” mean for brands?Public Relations is best equipped to address this new way of communication1 min read·Jan 4, 2021----
Iva GrigorovaPurpose and fun. Is that all consumers need?More stories. Less telling.5 min read·Jun 9, 2019----
Iva GrigorovaWhy is predictive content important to communications?The new model of consumer persuasion to build brand affinity3 min read·May 25, 2019----
Iva GrigorovaDress code: InfluencerThe role of influencers in brand communications2 min read·May 18, 2019----
Iva GrigorovaAre cross-media campaigns being effective?Right media format in the right channel for the right audience.3 min read·Mar 22, 2019----
Iva GrigorovaStorytelling travelsWhen you travel, you explore and you learn new things. Voyage is a state that enables feelings to flourish, skills and knowledge to grow.4 min read·Jan 17, 2019----
Iva GrigorovaWhy AI is an opportunity for PR professionals to focus more on consulting their clientsWhat benefits Artificial Intelligence has that will impact communications on a strategic level6 min read·Oct 21, 2018----
Iva GrigorovainPredictInfluencers and blockchain. Why are they important?Growing word-of-mouth for your blockchain company4 min read·Sep 30, 2018----
Iva GrigorovaThe rise of PR for blockchain.15 how-tos in a communication plan for blockchain companies.12 min read·Sep 17, 2018----