Iva Grigorova – Medium

Iva Grigorova

What does “cancel culture” mean for brands?

Public Relations is best equipped to address this new way of communication

1 min readJan 4, 2021

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What does “cancel culture” mean for brands?

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Iva Grigorova

Purpose and fun. Is that all consumers need?

More stories. Less telling.

5 min readJun 9, 2019

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Purpose and fun. Is that all consumers need?

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Iva Grigorova

Why is predictive content important to communications?

The new model of consumer persuasion to build brand affinity

3 min readMay 25, 2019

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Why is predictive content important to communications?

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Iva Grigorova

Dress code: Influencer

The role of influencers in brand communications

2 min readMay 18, 2019

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Dress code: Influencer

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Iva Grigorova

PR vs. Fake News

Can we stop the spread of fake news?

3 min readMay 4, 2019

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PR vs. Fake News

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Iva Grigorova

Are cross-media campaigns being effective?

Right media format in the right channel for the right audience.

3 min readMar 22, 2019

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Are cross-media campaigns being effective?

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Iva Grigorova

Storytelling travels

When you travel, you explore and you learn new things. Voyage is a state that enables feelings to flourish, skills and knowledge to grow.

4 min readJan 17, 2019

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Storytelling travels

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Iva Grigorova

Why AI is an opportunity for PR professionals to focus more on consulting their clients

What benefits Artificial Intelligence has that will impact communications on a strategic level

6 min readOct 21, 2018

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Why AI is an opportunity for PR professionals to focus more on consulting their clients

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Iva Grigorova
in
Predict

Influencers and blockchain. Why are they important?

Growing word-of-mouth for your blockchain company

4 min readSep 30, 2018

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Influencers and blockchain. Why are they important?

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Iva Grigorova

The rise of PR for blockchain.

15 how-tos in a communication plan for blockchain companies.

12 min readSep 17, 2018

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The rise of PR for blockchain.

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Iva Grigorova

Iva Grigorova

PR consultant, writing about communications topics and firmly believer that PR is linked to great results when built on data and creativity.

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